Note: I use the word “manifesto” in its neutral form here, meaning “a public declaration of policy and aims.” You could probs call it an ideology if you really wanted to ? I mean … if bloggers have a lot of devoted followers, does that make them well-dressed cult leaders? So many questions, so few answers.
I recently listened to a bunch of marketing podcasts and wondered who my “ideal reader” even was.
The short answer? Someone like myself. Ambitious and curious, with a penchant for the ridiculous. I write as if I’m talking to them. How that translates to you, an actual reader on this actual site? I have no idea.
You’ve probably got all sorts of reasons to be here. Whoever you are and whatever reason you have for being here, come aboard. My name is Mimi, I’m twenty-two years old, and I’ll be your pilot today. Fake and Basic is a trip through my mind and my life. Buckle up and enjoy the ride.
I can’t promise you anything, except that I’m trying my best and I’ll always share my insights with you. My ideas and the approaches I implement to achieve my goals are always changing, as are the books I’m reading and the things I’m learning. Just because I write about something one month doesn’t mean I’ll be doing it the next — I’m a big believer in giving everything a try, and throwing stuff away when it doesn’t work for me. If I like something, you’ll know it. If I throw a method away, you’ll know it. If I run away to Silicon Valley and start a company that makes it possible for humans to be charged like phones so that they don’t have to eat or sleep (which is my dream, to be honest), you’ll know it. I swear that I’ll always be as open with you as I can.
I can get preachy sometimes, but I’m not you, so what works for me may not work for you, and vice versa. Please don’t take what I say on here as the One True Way to Do Things, because that’s horseshit. Try stuff out for yourself. If you don’t vibe with it, don’t stick with it. Feel free to call me out on stuff — the last thing I want to do is sit in my blogging ivory tower and talk down at you.
Listen, I’m just a kid with a lot of intense determination who started a blog one day. I’m a STEM major who hasn’t taken a reading or writing course since high school. My photography education extends to having read a single book on the subject. I take all my photos with my iPhone. Nobody told me how to get started or how to be successful. Nobody gave me permission to put on pretty dresses and pose in front of random rich peoples’ vacation homes. I just decided that I wanted to create a place where I could speak, unfiltered and unobstructed by others’ notions of who I was, and happened to have enough ridiculous confidence to turn my ideas into reality.
Hopefully, you’ll also develop a sense of ridiculous (but not baseless) confidence after getting to know me. If there’s one thing I want you to leave here with, it’s that, and an unshakeable, fearless dedication to achieve whatever the fuck you put your mind to. You define yourself, your life, and your achievements. You’re the one holding yourself back or building a shining future piece by piece.
If you’re like me, and you want to …
Make a name for yourself
Celebrate your beauty and intelligence at the same time
Learn everything that you can about the world
Be comfortable with being uncomfortable 
Spend your time doing things that make you glow
Be outspoken and unconcerned with the status quo
Stay independent and self-reliant
Embrace lessons learned from failure
Be ruthless in the pursuit of your goals
Take pride in your imperfections
Keep yourself publicly accountable
… then this site is for you. Welcome home. ♚
 This refers to being uncomfortable at, say, a technical interview or trying things you’ve never done before, not putting up with bullshit that makes your skin crawl.