Romper | Molly and Zoey
As far as tracks on Reputation go, “End Game” is a prime example of “Taylor Swift trying too hard to be in-your-face.”
The song has its moments — I’ve sung along to “End Game” more times than I’d like to admit. It’s fun to play when you’re driving down a scenic road somewhere and in the mood to scream “OOH YOU AND ME WE GOT BIG REPUTATIONS, AHHHH” out the window of the car.
But, for the most part, “End Game” is a song that I find both confusing and exhausting to listen to. The entire thing just feels so forced. Forced attitude. Forced feelings. Forced vocals, even. Taylor x Future x Ed Sheeran is a three-way that could have worked but didn’t. I don’t listen to much of Future or Ed Sheeran’s music, yet I get the distinct sense that Future had to tone himself down for this collaboration while Taylor and Ed tried way too hard. It’s cringey. 
Seriously, watch this video and tell me you didn’t get secondhand embarrassment from it.
“End Game” could have been a sweet, intimate ballad about how Taylor wanted to eventually be with someone despite all the obstacles (such as the fact that the majority of the population thinks that she’s a snake) in the way of their love, a la Blair and Chuck from Gossip Girl (opening / endgame) or Katara and Aang from Avatar: The Last Airbender (opening / endgame). 
You can be each other’s endgames when you go through seven years of business failure and fathers returning from the grave and marrying the wrong people and losing your baby, or when you both save the world from the deadly consequences of a corrupt Fire Nation and fall in love in the process, or whatever those scenarios translate to in real life. The basic gist of Taylor Swift’s “End Game” is that she met a hot guy who was just as notorious as she was, and wants his side-hoes to GTFO.
It’s shallow, and I’m disappointed. There was so much potential here. Sadly, in the grand scheme of things, my “end game” with this song is that I tend to press Skip when it comes up.
 I know, I know — if I have so many negative things to say about “End Game”, why did I post about it at all? Well, first of all, I really enjoy roasting the shit out of bad songs. Second of all, I wanted to give Taylor and this song a chance, because there was a time when I legitimately loved T. Swift and every single song that she put out. It’s like when you grow apart from a close childhood friend, but you’re both back home from college and hang out for old times’ sake.
 I mean Avatar: The Last Airbender as in the show, not the movie. Little ten-year-old me was such a Kataang shipper, until the end of the first season, when all I really wanted was for Katara to ditch everyone and become the Northern Water Tribe’s best fighter/master waterbender. The ending of that show was still satisfying, though, unlike the outcome of this song.
This article is part of the Morning Content Challenge, where I write a blog post each morning before going to work. It’s an exercise in imperfection, timing, and self-discipline. If you have any questions or topic suggestions, don’t hesitate to reach out!